INDICE: Preface. Introduction: The End of Fundraising as We Know It. I Capturing Your Impact: From What to So What? 1 From Accountability to Value. 2 Measurement. 3 Creating a Product Called Impact. II Marketing Your Impact: How toConnect Your Value to the Market. 4 New Market Stakeholders. 5 Not All Outcomes Are Created Equal. 6 Social Arbitrage: How to Increase Your Value. III Selling Your Impact: Creating and Closing Deals in the Social Capital Market. 7 It's Not About You, It's About Them. 8 The Art of the Deal. 9 The Seven Immutable Laws of Selling Your Impact. Conclusion: Implications of the Social Capital Market. Epilogue: Frequently Asked Questions. Notes. Acknowledgments. Index.
- ISBN: 978-0-470-59707-1
- Editorial: John Wiley & Sons
- Encuadernacion: Cartoné
- Páginas: 240
- Fecha Publicación: 02/03/2011
- Nº Volúmenes: 1
- Idioma: Inglés