Sales 2.0: improve business results using innovative sales practices and technology

INDICE: Part One. Selling In The 21st Century. Introduction: How InnovativeSelling Began In Silicon Valley. 1. What Is Sales 2.0? 2. Why Is Sales 2.0 Imperative For Your Business? 3. Sales 1.0 To Sales 2.0: Changing Mindset. 4. Sales 2.0 Results And Rewards. 5. Seven Misperceptions About Sales 2.0. 6. EightSales 2.0 Imperatives. 7. R U Sales 2.0?: A Checklist. Part Two. Your Entry Into Sales 2.0. 1. Inside Sales: The Strategic Central Nervous System Of Sales 2.0. 2. Sales Development: Generating, Qualifying, Managing Leads. 3. Telesales: Selling By Telephone And Web. 4. Benefits Of Inside Sales. Part Three. Profiles Of Four Sales 2.0 Leaders. 1. Oracle. 2. Cisco Webex. 3. Genius.Com. 4. Syneron. Part Four. Getting Started With Sales 2.0. Introduction: How Can Sales2.0 Work For Me? 1. Your Sales 2.0 Plan: Making A Transition. 2. Sales 2.0 Strategy: Realigning Your Sales Organization. 3. Sales 2.0 Sales People: Assessing Staffing. 4. Sales 2.0 Process: Defining Your Customer-Centric Process. 5. Sales 2.0 Technology: Selecting The Right Tools. 6. Closing Comments: The Future Of Sales 2.0.

• ISBN: 978-0-470-37375-0
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 256
• Fecha Publicación: 24/12/2008
• Nº Volúmenes: 1
• Idioma: Inglés