Mobile advertising: supercharge your brand in the exploding wireless market

Mobile Advertising covers the emerging and vibrant industry of advertising onmobile devices, soon to be a multibillion-dollar industry. This is a completehow-to guide for marketing executives who want to understand this disruptive engagement channel and take advantage of this hot new advertising medium. Drawing on years of experience from three industry veterans, insights from key influencers and decision makers, and detailed case studies from around the world,this book offers practical guidance on getting the most out of mobile advertising.

• ISBN: 978-0-470-18598-8
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 404
• Fecha Publicación: 01/04/2008
• Nº Volúmenes: 1
• Idioma: Inglés