Legends in Marketing: Christian Gronroos

The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work. The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This seventh set in the series, consisting of 8 volumes, is a tribute to Dr. Christian Grönroos. One of the fathers of the school of service marketing and management that has internationally been labelled as The Nordic School of thought, Christian Grönroos has came out as the professor with the highest impact in two separate studies about the academic and societal impact of professors in business administration in Finland in 2007. Volumes in this set include: Volume 1: Service Marketing Editor: Raymond P Fisk Volume 2: Service Management Editor: Bo Edvardsson Volume 3: Service Logic Editor: Tore Strandvik Volume 4: Service Quality Editor: Larry Crosby Volume 5: Relationship Marketing Editor: David Ballantyne Volume 6: Marketing Theory Editor: Rod Brodie Volume 7: Marketing Communication Editor: Don Schultz Volume 8: Internal Marketing, Research Approach, and Other Works Editor: Lars-Johan Lindqvist INDICE: VOLUME I: Service Marketing Volume Introduction: An introduction to Christian Grönroos's Contribution to Service Marketing - Raymond P Fisk The Marketing of Services Service Reflections: Service Marketing Comes of Age Marketing Services: The Case of a Missing Product A Winning Service Offer in Car Rental (with Hans Åke Sand) A Relationship Approach to Marketing of Services: Some Implications Fundamental Research Issues in Services Marketing Developing the Service Offering-A Source of Competitive Advantage The Nature of Service Marketing Seven Key Areas of Research According to the Nordic School of Service Marketing Innovative Marketing Strategies and Organization Structures for Service Firms Designing a Long Range Marketing Strategy for Services An Applied Theory for Marketing Industrial Services Marketing Services: A Study of the Marketing Function in Service Firms A Service-orientated Approach to Marketing of Services The Service Marketing Confusion and a Service-Oriented Approach to Marketing Planning Perspectives of Other Scholars Christian Grönroos: Services Marketing Pioneer, Thought Leader and Legend - Mary Jo Bitner Service Marketing-Ahead of Its Times, Industry, and Mainstream Marketing - Per Kristensson He Truly Is a Legend of Marketing - Steve Baron Ray Fisk Interviews Christian Grönroos: There Is Still Too Much Lip Service to Service Marketing VOLUME II: Service Management Volume Introduction: Perspectives on Grönroos' Contributions to Service Management Research and Practice - Bo Edvardsson Service Productivity: Towards a Conceptualization of the Transformation of Inputs into Economic Results in Services (with Katri Ojasalo) Servicizing the Customer Relationship: Supporting Customer Value through Customer Relationship Management Spotlight on Dr Christian Grönroos The Role of Service Recovery: Administrative, Defensive, and Offensive Management of Service Failures Designing Service From Scientific Management to Service Management: A Management Perspective for the Age of Service Competition Contributions from the Nordic School of Services and Scandinavian Management Facing the Challenge of Service Competition: The Economies of Service Scandinavian Management and the Nordic School of Services-Contributions to Service Management and Quality Service Management: A Management Focus for Service Competition Principles of Service Management Managing Service Culture: The Internal Service Imperative Assessing the Competitive Edge in the New Competition of the Service Economy: The Five Rules of Service Market-Oriented Management in Service Businesses Perspectives of Other Scholars Service Operations and Service Management - Chris Voss Christian Grönroos: A Visionary Pioneer - Göran Svensson The Feisty Pioneer of Service Marketing and Management - Jochen Wirtz Bo Edvardsson Interviews Christian Grönroos: Implementing a Service Perspective on Business Requires Service Management VOLUME III: Service Logic Volume Introduction: Service Logic-An Introduction to Christian Grönroos's Contribution to Service Logic - Tore Strandvik Critical Service Logic: Making Sense of Value Creation and Co-creation (with Päivi Voima) Value Co-creation in Service Logic: A Critical Analysis Service as Business Logic: Implications for Value Creation and Marketing (with Annika Ravald) Adopting a Service Logic in Manufacturing: Conceptual Foundation and Metrics for Mutual Value Creation (with Pekka Helle) Service Logic Revisited: Who Creates Value? And Who Co-creates? The Interaction Concept and Its Implications for Value Creation and Marketing in Service Businesses (with Tore Strandvik) Adopting a Service Logic for Marketing What Can a Service Logic Offer Marketing Theory? The Value Concept and Relationship Marketing (with Annika Ravald) New Competition in the Service Economy: The Five Rules of Service Service Orientation in Industrial Marketing (with Evert Gummesson) An Applied Service Marketing Theory Perspectives of Other Scholars Christian Grönroos: A Genuine Creator of Value - James G Barnes The Quest to Capture the Service Logic - Anders Gustafsson Creating Use-Value with Christian Grönroos - Kaj Storbacka Tore Strandvik Interviews Christian Grönroos: Service Logic Means Taking Responsibility for the Customer's Everyday Practices VOLUME IV: Service Quality Volume Introduction: Service Quality - An introduction to Christian Grönroos's contribution to Service Quality - Larry Crosby Interpretations of service marketing concepts (With Kauppinen-Räisänen, Hannele, and Gummerus, Johanna) The Perceived Service Quality Concept - A Mistake. Managing Customer Relationships for Profit: The Dynamics of Relationship Quality. (With Storbacka, Kaj, Strandvik, Tore) Towards A Third Phase in Service Quality Research: Challenges and Future Directions. How Quality Came to Service and Where It Is Going. Service Quality: The Six Criteria of Good Perceived Service Quality Quality of Services - Lessons from the Product Sector (With Gummesson, Evert) Developing Service Quality: Some Managerial Implications Service Quality Improvement Programs: A Conceptual Analysis A Service Quality Model and Its Marketing Implications The Performance Circle Concept - Applying Quality Circles as an Internal Marketing Tool Perspectives of Other Scholars Conceptualizing and Measuring Perceived Service Quality: The Insights of Christian Grönroos - J Joseph Cronin, Jr. Putting Service Quality into Perspective: Contributions of Christian Gr?nroos - Gary L Frankwick Acknowledging Christian Grönroos and His Contributions to Advancing Service Quality Research - Dwayne Gremler Larry Crosby Interviews Christian Grönroos VOLUME V: Relationship Marketing Series Introduction - Jagdish N Sheth Set Introduction - Jagdish N Sheth Volume Introduction: The Changing Domain of Relationship Marketing: An Introductory Commentary - David Ballantyne Return on Relationships: Conceptual Foundation and Measurement of Mutual Value Gains from relational Business Engagement, (With Helle, Pekka) A Service Perspective in Business Relationships: The Value Creation and Marketing Interface. Relationship Marketing as Promise Management. Love at First Sight or a Long-Term Affair? Different Relationship levels as Predictors of Customer Commitment. (With Sääksjärvi, Maria, Hellén, Katarina, and Gummerus, Johanna) Taking a Customer Focus Back into the Boardroom: can Relationship Marketing do it? Creating a Relationship Dialogue: Communication, Interaction and Value. Relationship Marketing: The Nordic School Perspective. Relationship Marketing: Challenges for the Organization. Value-Driven Relational Marketing: From Products to Resources and Competencies. Relationship Marketing: Strategic and Tactical Implications Relationship Marketing: The Strategy Continuum From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing. Relationship Approach to Marketing in Service Contexts: The Marketing and Organizational Behavior Interface. Marketing Redefined. Perspectives of Other Scholars Relationship Marketing: A Review of the Scholarly Contribution of Christian Grönroos - Adrian Payne Christian Grönroos: Architect of Truth - Michael Saren Christian Grönroos: a personal appreciation - Richard Varey David Ballantyne Interviews Christian Grönroos: Relationship Marketing will be Important for Businesses in Future VOLUME VI: Marketing Theory Volume Introduction: Marketing Theory - An introduction to Christian Grönroos's contribution to S Marketing Theory - Rod Brodie Promise Management: Regaining Customer Management for Marketing. Towards a Contemporary Marketing Theory On Defining Marketing: Finding a New Roadmap for Marketing. Marketing - a Discipline in Crisis Introduction. I did it my way. A crisis in marketing? Interview with Christian Grönroos (with a commentary Victoria Little). Who Moved My Value? Customers, not companies, create value (with Crosby, Lawrence A, and Johnson, Sheree L) Contemporary Marketing: A Comparison of Practices in New Zealand, Scandinavia and Thailand. (With Brodie, Roderick J and Helenius, Tiina) Comments on Nordic perspectives on relationship marketing. (With Gummesson, Evert, and Lehtinen, Uolevi) The Rise and Fall of Modern Marketing - and its Rebirth. Quo Vadis, Marketing? Toward a Paradigm Shift in Marketing. The Marketing Strategy Continuum: Toward a Marketing Concept for the 1990's. Defining Marketing: A Market-Oriented Approach. Perspectives of Other Scholars (Commentaries) What - really - is marketing? - Richard Brookes and Vicki Little Christian Gronroos -Well Known and Widely Read - Michael J Baker Jaqueline Pels Rod Brodie Interviews Christian Grönroos: Service Logic, Customer Relationship and Promise Management can Reinvent Marketing VOLUME VII: Marketing Communication Volume Introduction: Marketing Communication - An introduction to Christian Grönroos's contribution to Marketing Communication - Don Schultz Rethinking Marketing Communication: From Integrated Marketing Communication to Relationship Communication (With Finne, Åke) The Four Dimensions of Value in Branding. The Brand Value Process from Value Proposition to Value Fulfilment (With Lindberg-Repo, Kirsti) Managing Brand Relationships and Image Conceptualising Communication Strategy from a Relational Perspective (With Lindberg-Repo, Kirsti) The Relationship Marketing Process: Communication, Interaction, Dialogue, Value Managing Total Integrated Marketing Communication Word-of-Mouth Referrals in the Domain of Relationship Marketing. (With Lindberg-Repo, Kirsti) Integrated Marketing Communications: The Communications Aspect of Relationship Marketing. (With C Lindberg-Repo, Kirsti) Perspectives of Other Scholars (Commentaries) The Earth Moved... - Gayle Kerr My Journey with Christian Grönroos: The Seasoned Navigator and Integrated Spirit - Philip J Kitchen Christian's Contribution provide food-for-thought to Marketing Scholars - Dr Kirsti Lindberg-Repo Key Intersections in IMC and Relationship Marketing: A Tribute to Christian Grönroos - Sandra Moriarty and Tom Duncan Don Schultz Interviews Christian Grönroos: Digital Social Media don't Change Marketing Communication VOLUME VII: Internal Marketing, Research Approach, and Other Works Volume Introduction: Service Management - An introduction to Christian Grönroos's Contribution to Service Management - Lars-Johan Lindqvist On Christian Grönroos's Scholarly Approach I Did It My Way (In Services Marketing Self-Portraits: Introspections, Reflections, and Glimpses from the Experts) The Emergence of the New Service Marketing: Nordic School Perspectives (With Gummesson, Evert) Internal Marketing Internal Marketing - A Relationship Perspective. (with Voima, Päivi) Developing Customer-Conscious Employees at Every Level: Internal Marketing. (With George, William R) Internal Marketing. (with Compton, Fran, George, William R., and Karvinen, Matti) Internal Marketing - Theory and Practice Internal Marketing - An Integral Part of Marketing Theory Other Publications Why does Language Matter in Services? Challenges and Propositions for Service Research (With Holmqvist, Jonas) The Hybrid Consumer. Exploring Hybrid Consumption Behaviour. (With Ehrnrooth (Leppänen), Hanna) Transforming a Manufacturing Firm into a Service Business. The NetOffer Model: A Case Example from the Virtual Marketspace. (With Heinonen, Fredrik, Isoniemi, Kristina and Lindholm, Michael) Internationalization Strategies for Services. Motivating your Patients: Marketing dental services. (With Masalin, Kai) Industrial Marketing under Employee Participation The Need for a System for an Extensive Information Analysis of Specific Marketing Decisions. Perspectives of Other Scholars (Commentaries) An essay on Christian Grönroos's Contributions through the Lenses Provided by Richard Normann's Work - Mikael Paltschik and Rafael Ramirez Generating Nordic School Marketing Theory Evert Gummesson Christian brought Service Marketing thinking into Marketing Paradigm - Philip Kotler Lars-Johan Lindqvist Interviews Christian Grönroos: 'Internal marketing has not Evolved as much as I would have Expected

• ISBN: 978-8-1321-1002-6
• Editorial: SAGE Publications Pvt. Ltd
• Encuadernacion: Cartoné
• Páginas: 1964
• Fecha Publicación:
• Nº Volúmenes: 1
• Idioma: