What is international business? How serious are multinational enterprises about corporate responsibility? How does a gearbox made in China end up in a car sold in Europe? In today's increasingly connected world, international business plays an integral role in day-to-day life. This textbook offers a refreshingly critical approach to international business, examining both good and bad practice and encouraging readers to question and challenge classic assumptions and theories. Drawing on a range of vivid case examples and insights from small businesses to large multinational companies, readers are provided with a realistic depiction of the challenges and opportunities international business can present. Importantly, this book adopts a truly international approach and includes an abundance of examples from from developed and emerging countries alike. INDICE: 1: Introduction to International Business Part One. International Contexts 2: National Cultures 3: International Corporate Responsibility 4: Theories of International Business Part Two. International Actors 5: Actors in International Business: States 6: Actors in International Business: Global Governance 7: Actors in International Business: Companies Part Three. InternationalStrategy 8: Modes of Internationalization 9: Multinational Structure and Control 10: International Corporate Cultures Part Four. International Functions 11: International Production 12: International Marketing 13: Foreign Exchange Management 14: Multinational Finance and Treasury Operations 15: International Human Resource Management Part Five. Looking Ahead 16: Future Trends in International Business
- ISBN: 978-0-19-953391-6
- Editorial: Oxford University
- Encuadernacion: Rústica
- Páginas: 448
- Fecha Publicación: 14/01/2010
- Nº Volúmenes: 1
- Idioma: Inglés