Based on a conceptual analysis of marketing texts and a case study of a service firm that utilizes innovative approaches to managing organizations, this book presents a critical examination of marketing as a managerial practice.
- ISBN: 978-0-415-47326-2
- Editorial: Routledge
- Encuadernacion: Cartoné
- Páginas: 217
- Fecha Publicación: 15/04/2010
- Nº Volúmenes: 1
- Idioma: Inglés