Creating market insight: how firms create value from market understanding
Smith, Brian
39,17 €(IVA inc.)
The book leads the reader through existing methods of information gathering employed by firms so that they have a full understanding of what market insightis, why it matters and how to create it. Market Insight enables the reader toidentify the best approach for their own situation, and shows how that knowledge can be applied in order to gain the insight required to drive the strategyof a firm.
- ISBN: 978-0-470-98653-0
- Editorial: John Wiley & Sons
- Encuadernacion: Cartoné
- Páginas: 336
- Fecha Publicación: 18/04/2008
- Nº Volúmenes: 1
- Idioma: Inglés