Smart calling: eliminate the fear, failure, and rejection from cold calling

Cold calling is not only the potentially fastest and most profitable way to initiate a new sales contact and build business; its also one of the most dreaded tasks a salesperson could perform and hated by most recipients. The solution is Art Sobczaks proven, never-experience-rejection-again system, Smart Calling. The authors proven method is complete with word-for-word instructions and real world examples appealing to even the most calling-averse person; with Smart Calling readers will be able to successfully prospect new business while minimizing the fear and rejection. The books premise is based on a process and tactics for a caller to first understand relevant issues important to his prospect, and to learn something about the prospect, his/her company, and industry,all leading to a successful connection, and a perception in the prospects mind that the caller is not the typical time-wasting cold caller. While other books on cold calling dispense long-perpetuated myths such prospecting is a numbers game, and salespeople need to love rejection, this book will empower readers to take action, call prospects, and gain yes results every time. Smart Calling is a guide to prospecting new business while minimizing fear and rejection.Art Sobczak (Omaha, Nebraska) is President of Business By Phone Inc., specializing in helping salespeople maximize their positive results when using the phone as part of their sales process. As an internationally-known speaker and trainer, he has delivered over 1,200 training programs and workshops over the past 26 years to companies large and small, associations, and at his two-day public seminars. Art has been a member of the NSA for over 20 years and is a regular presenter at their national conferences and regional workshops. Google ArtSobczak and you will receive over 8,000 links, largely a result of his articles being picked up by hundreds of other sites and publications following his articles and tips.

• ISBN: 978-0-470-56702-9
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 256
• Fecha Publicación: 07/04/2010
• Nº Volúmenes: 1
• Idioma: Inglés