How do you get people to buy your iPhone app once the iTunes App Store has approved it? Software developers are not marketers, and yet thousands of them merchandise and sell their iPhone apps alongside more than 100,000 others in theApp Store, perhaps the most influential marketplace of the decade. In this book, marketing expert Rana Sobhany walks you through the fundamentals of iPhoneapp marketing, including how to understand your audience and the best ways tocommunicate with them effectively. Rana Sobhany is not a marketer, at least not in the traditional sense. She is a brand storyteller who believes that polish is the key to success in creating a lasting and memorable brand. Specializing in developing customer acquisition strategies, brand positioning, and leveraging public relations as marketing, Rana applies her unique style and methodology of integrated marketing communications to promoting companies and ideas across political, nonprofit, mobile, entertainment, advertising and social channels.
- ISBN: 978-1-4493-8028-1
- Editorial: O'Reilly
- Encuadernacion: Rústica
- Páginas: 250
- Fecha Publicación: 30/04/2010
- Nº Volúmenes: 1
- Idioma: Inglés