ADVERTISING CAMPAIGN STRATEGY not only illustrates what effective advertisingcampaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. This text is a perfect addition to a principles of advertising text.
- ISBN: 978-1-133-58893-1
- Editorial: Cengage Learning Custom Publishing
- Encuadernacion: Rústica
- Páginas: 432
- Fecha Publicación: 30/07/2012
- Nº Volúmenes: 1
- Idioma: Inglés