The small business bible: everything you need to know to succeed in your small business

INDICE: Dedication. About the Author. Preface. Section I. Starting Your Business. Part I. Genesis. Chapter 1. In The Beginning. Chapter 2. Choosing the Right Business. Chapter 3. Buying an Existing Business. Chapter 4. Understanding Your Potential Market. Chapter 5. Calculating Your Startup Costs. Chapter 6.Write a Winning Business Plan. Chapter 7. Structuring Your Business. Chapter 8. The Money Hunt. Chapter 9: Getting Help Part II. Opening Up Shop. Chapter 10. Location, Location, Location. Chapter 11. Branding 101. Chapter 12. Products and Inventory. Chapter 13. Savvy Pricing Strategies. Part III. Franchises. Chapter 14. Selecting the Right Franchise. Chapter 15. Franchise Success Secrets. Part IV. Home-Based Businesses. Chapter 16. The Home-Based Business. Chapter 17. Successful Home Based Business Strategies. Part V. Business On A Shoestring. Chapter 18. The Shoestring Entrepreneur. Chapter 19. Marketing on a Shoestring. Section II. Running Your Business. Part I. Small Business In The 21st Century. Chapter 20. Our Flat World. Chapter 21. The Green Business. Chapter 22. The New Customer. Part II: Money. Chapter 23. Accounting Ease. Chapter 24. Making a Profit. Chapter 25. Getting and Extending Credit. Chapter 26. Insurance. Chapter 27. Get a Handle on Taxes. Part III. Management. Chapter 28. Hiringand Firing. Chapter 29. Pay and Benefits. Chapter 30. Training and MotivatingYour Staff. Chapter 31. Exemplary Customer Service. Chapter 32. Negotiate Like a Lawyer. Chapter 33. Legal-Ease I. Chapter 34. Legal-Ease II. Part IV. Technology. Chapter 35. Managing Your Technology. Chapter 36. Small Office Mobility. Chapter 37. Small Business Software. Section III. Growing Your Business. Part I. Advertising And Marketing. Chapter 38. Advertising I: Advertising Strategies. Chapter 39. Marketing Muscle. Chapter 40. Advanced Marketing and Advertising. Part II. E-COMMERCE. Chapter 41. Creating Your Website. Chapter 42. e-Business Essentials. Chapter 43. Advanced e-Marketing. Part III. Growth Strategies. Chapter 44. Developing New Channels and Mulltiple Profit Centers. Chapter 45. Secrets of Sales Superstars. Chapter 46. Small to Big. Chapter 47: Sellingto Small Business. Chapter 48. Exodus. Part IV. Small Business Success Strategies. Chapter 49. Small Business Success Secrets. Chapter 50. The Visionary Small Business. Appendices. Appendix . How I Became an Entrepreneur. Appendix B.Sample Business Plan. Sample Business Plan. The Daily Perc. Business Plan.

• ISBN: 978-0-470-26124-8
• Editorial: John Wiley & Sons
• Encuadernacion: Rústica
• Páginas: 544
• Fecha Publicación: 03/09/2008
• Nº Volúmenes: 1
• Idioma: Inglés