This book addresses the needs of researchers who would like to use the Internet and other digital devices to conduct survey research. The types of surveys covered are reliant on software for their creation and computer or mobile technology for delivery and data collection. Some of the issues discussed, such assampling from online populations, developing online and mobile questionnaires, and administering electronic surveys, are unique to digital surveys. Others,like creating reliable and valid survey questions, data analysis strategies, and writing the survey report, are common to all survey environments. This is a single resource that captures the particulars of conducting digital surveys from end-to-end.
- ISBN: 978-1-4129-9225-1
- Editorial: Sage Publications
- Encuadernacion: Rústica
- Páginas: 272
- Fecha Publicación: 01/01/2012
- Nº Volúmenes: 1
- Idioma: Inglés