Managing electronic media: making, marketing, and moving digital content

This college-level media management textbook reflects the changes in the media industries that have occurred in the past decade. Today's managers must address new issues that their predecessors never faced, from the threats of professional piracy and casual copying of digital media products, to global networks, on-demand consumption, and changing business models. The book explains the new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management. The chapters logically unfold the ways thatmanagers are evolving their practices to make content, market it, and deliverit to consumers in a competitive, global digital marketplace. In addition to media companies, this book covers management processes that extend to all content-producing organizations, because today's students are as likely to producehigh-quality video and Web video for ABC Computer Sales as they are for the ABC Entertainment Television Network. Arm yourself with the tools to succeed incontent-producing organizations--a growing industrial sector that brings in more revenue to the U.S. than any other industry* Understand contemporary mediamanagement as it is really practiced* Learn how managers plan, produce, and profit from high-value content

• ISBN: 978-0-240-81020-1
• Editorial: Focal Press
• Encuadernacion: Rústica
• Páginas: 448
• Fecha Publicación: 26/04/2010
• Nº Volúmenes: 1
• Idioma: Inglés