INDICE: 1. The Birth Of The MTV Global Brand. 2. 21st Century Branding: 'The Relationship Age'. 3. Building A Global Youth Brand. 4. MTV Brand Anatomy. 5. MTV Brand And Business Strategies. 6. Brand Management. 7. Competitive Analysis And Brand Development. 8. Brand Execution. 9. Asia: A Detailed Brand Building Case Study. 10. The Future Of MTV.
- ISBN: 978-0-470-82271-5
- Editorial: John Wiley & Sons
- Encuadernacion: Cartoné
- Páginas: 250
- Fecha Publicación: 19/05/2008
- Nº Volúmenes: 1
- Idioma: Inglés