Connecting with China: business success through mutual benefit and respect

In her new book, Joan Turley disseminates unique road maps of the Chinese heart and psyche for the purpose of creating real and lasting engagement and success. China from the Head approaches to business have become the predominant response by Westerners, trying to apply (or at worst force) their usual ways of conducting relationships on their Chinese clients. However, they do not inspire. At best they inform. At worst they terrify. The simple fact is that China cannot be understood this way. Despite appearances, emotion and character in China are paramount. Superficiality, partisan or insincere intentions and motives in the construction of friendship or partnership are a source of deep mistrust and potential rejection by the Chinese. The West has spent decades developing emotional awareness though self help therapy and leadership courses. But weneglect these skills because we do not know how to apply this knowledge in China. For once, we have something China wants which, correctly offered, will win us real influence, friendship and security with China. This book shows us how. Drawing on real experiences Joan Turley develops important new perspectiveswith passion. We learn to understand how the Chinese think, feel and bond; how relationships work; what lies behind the sincerity of intention; the importance of integrity, empathy, respect and trust. Authentic behaviours and emotions are exposed to allow the reader to find out what really matters to the Chinese. Readers of this book will be empowered with the knowledge of how to win hearts and minds in China. Faced with an emerging superpower of which they know nothing, this book will fill the void that readers face, remove the powerlessness they would otherwise confront, and equip them with China skills to achievereal business success.For the last ten years Joan Turley has specialized in applying extensive cultural skills to enhancing clients business performance through writing, consulting, international conferences, and training/Masterclasses in the following roles: Newspeak: Director of Strategic Language Division (training projects and interpreting assignments for clients such as Whitehall, Schweppes and Electronic Arts) Management Development Associates: Director of Intercultural projectswith major multinational and government clients such as UK Trade and Investment (cultural training for UK exporting companies) and the Sir Rocco Forte Group worldwide. The Culture Partnership: Director of Inter-cultural Communications specializing in China, ranging from consulting, public speaking and media interviews in UK and China to building company profiles and representing clientsinterests on mainland China. Achievements include gaining major government approval for company activities, developing initiatives for Chinese CEOs to gaincultural protocol training on dealing with the West, and negotiating a joint venture with one of Chinas largest media companies (North Media) Joan Chen Consulting: founded the company with partner Dr Chen Chen to allow the experienceand information gathered extensively in the last years in China to be disseminated through books, filmed Masterclasses/conferences and consulting for majorprofessional bodies and clients. Eg: workshops for exporting companies to China under the UKTI, consultancy in China to help launch clients and consolidatetheir interests; major conference speeches on behalf of the IoD to 100+ IoD companies at a time, sharing platforms with the best sinologists in the country(Sir David Brewer, Lord Browne, Will Hutton, as well as senior experts at HSBC and KPMG); presented Masterclasses to the board of organizations such as Lloyds of London (her Masterclass that was commissioned by the Head of Lloyds Standard Committee contrasting the relationships/work cultures of China and the US was one of their best received Senior Management Workshops of recent years; provided contributions to the official magazines of the CIPS; worked extensively in the province of Liaoning (NE China, a rapidly emerging territory with huge investment from central govt.) with governor level states people, and with the heads of the most important government bureaus (education, culture, censorship, finance, external affairs as well as with the Central Business Development Mayors and the Govenors office. Previous work with North Media has given Joan the approval and co-operation of its President and from all the government officials mentioned for the promotion and distribution of anything she writes on this area of China.

• ISBN: 978-0-470-74841-1
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 280
• Fecha Publicación: 12/03/2010
• Nº Volúmenes: 1
• Idioma: Inglés