INDICE: Introduction. Part I: Becoming an Entrepreneur. Chapter 1: Is SmallBusiness for You? Chapter 2: Laying Your Personal Financial Foundation. Chapter 3: Finding Your Niche. Chapter 4: Crafting Your Plans. Chapter 5: Financing, Ownership, and Organizational Decisions. Part II: Buying an Existing Business. Chapter 6: Exploring Buying a Business. Chapter 7: Finding the Right Business to Buy. Chapter 8: Evaluating a Business to Buy. Chapter 9: Negotiating Terms and Sealing the Deal. Part III: Running a Successful Small Business. Chapter 10: Owners as Jack-of-All-Trades. Chapter 11: Marketing: Product, Pricing, Distribution, Promotion, and Sales. Chapter 12: Keeping Your Customers Loyal. Chapter 13: Managing Profitability and Cash. Chapter 14: Learning from Others Experiences. Part IV: Keeping Your Business in Business. Chapter 15: Finding and Keeping Superstar Employees. Chapter 16: Providing Employee Benefits. Chapter 17: Handling Regulatory and Legal Issues. Chapter 18: Mastering Small-Business Taxes. Chapter 19: Cultivating a Growing Business. Part V: The Part of Tens. Chapter 20: Ten Tips for Home-Based Businesses. Chapter 21: Ten Smart Ways to Harness Technology. Chapter 22: Ten Tips for Managing Your Growing Business.Index.
- ISBN: 978-0-470-17747-1
- Editorial: John Wiley & Sons
- Encuadernacion: Rústica
- Páginas: 410
- Fecha Publicación: 08/05/2008
- Nº Volúmenes: 1
- Idioma: Inglés