Making telecoms work: from technical innovation to commercial success

Bridges the gap between the technical aspects and the business practice of the telecoms industry, highlighting the commercial and economic significance of new developments Bridging the industry divide between the technical expertise of telecommunication engineers and the aims of market and business leaders, Making Telecoms Work provides a basis for more effective interdisciplinary analysis of technology, engineering, market and business investment risk and opportunity. It links the social aspects of telecoms products use, the practicalities of creating telecoms products, and the technological challenges for product engineers. It furthermore presents a global perspective of the industry, an essential aspect of any comprehensive study. Drawing on twenty five years of participative case study experience of the mobile phone and telecommunications industry, the author analyses the materials, components and devices that can have a transformative impact. The book provides a closely argued analysis of how technology and engineering competitive advantage can be translated into marketand business dominance. It tracks the transitional period which the telecoms business is currently experiencing by looking back at the developments up to the present day, and forward to the possible future progressions, and considershow these technologies have changed and will change telecommunications both in terms of the end user experience and realisable social, economic and environmental value.

• ISBN: 978-1-119-97641-7
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 456
• Fecha Publicación: 17/02/2012
• Nº Volúmenes: 1
• Idioma: Inglés