Making telecoms work: from technical innovation to commercial success

Bridging the industry divide between the technical expertise of engineers andthe aims of market and business planners, Making Telecoms Work provides a basis for more effective interdisciplinary analysis of technology, engineering, market and business investment risk and opportunity. Since fixed and mobile broadband has become a dominant deliverable, multiple areas of transition and transformation have occurred; the book places these changes in the context of thepolitical, social and economic dynamics of the global telecommunications industry.Drawing on 25 years of participative experience in the mobile phone and telecommunications industry, the author closely analyses the materials, components and devices that have had a transformative impact. By presenting detailed case studies of materials innovation, such as those shown at success story Apple, the book shows how the collaboration of technological imagination with business knowledge will shape the industry’s future.Makes a link between the technical aspects and the business practice of the telecoms industry, highlighting the commercial and economic significance of new developmentsGives a historical analysis of past successes and failures in order to identify future competitive advantage opportunitiesSupplies detailed case studies of supply chain disconnects and the impact these have on industry risk and profitabilityBrings together technological detail with analysis of what is and is not commercially important, from the implications of energy and environmental networks to the technical details of wireless network hardware. INDICE: Foreword xviiList of Acronyms and Abbreviations xixAcknowledgements xxiii1 Introduction 11.1 Differentiating Technology and Engineering Innovation 11.2 Differentiating Invention and Innovation 21.3 The Role of Standards, Regulation and Competition Policy 21.4 Mobile Broadband Auction Values - Spectral Costs and Liabilities and Impact on Operator Balance Sheets 31.5 TV and Broadcasting and Mobile Broadband Regulation 41.6 Technology Convergence as a Precursor of Market Convergence? 51.7 Mobile Broadband Traffic Growth Forecasts and the Related Impact on Industry Profitability 51.8 Radio versus Copper, Cable and Fibre - Comparative Economics 61.9 Standardised Description Frameworks -OSI Seven-Layer Model as a Market and Business Descriptor 71.10 Technology and Engineering Economics - Regional Shifts and Related Influence on the Design and Supply Chain, RF Component Suppliers and the Operator Community 81.11 Apple as an Example of Technology-Led Market Innovation 12Part I USER HARDWARE2 Physical Layer Connectivity 152.1 Differentiating Guided and Unguided Media 152.2 The Transfer of Bandwidth from Broadcasting to Mobile Broadband 152.3 The Cost of Propagation Loss and Impact of OFDM 172.4 Competition or Collaboration? 182.5 The Smith Chart as a Descriptor of Technology Economics, Vector Analysisand Moore’s Law 192.6 Innovation Domains, Enabling Technologies and their Impact on the Cost of Delivery 202.7 Cable Performance Benchmarks 332.8 Hybrid Fibre Coaxial Systems 342.9 The DVB-S Satellite Alternative 352.10 TerrestrialTV 352.11 Copper Access - ADSL and VDSL Evolution 362.12 The Copper Conundrum- the Disconnect between Competition Policy and Technical Reality 422.13 OFDMin Wireless - A Similar Story? 422.14 Chapter Summary 543 Interrelationship of the Physical Layer with Other Layers of the OSI Model 553.1 MAC Layer and Physical Layer Relationships 553.2 OFDM and the Transformative Power of Transforms 563.3 The Role of Binary Arithmetic in Achieving Sensitivity, Selectivity and Stability 613.4 Summary 693.5 Contention Algorithms 693.6 The WiFi PHY and MAC Relationship 733.7 LTE Scheduling Gain 833.8 Chapter Summary 884 Telecommunications Economies of Scale 914.1 Market Size and Projections 914.2 Market Dynamics 974.3 Impact of Band Allocation on Scale Economics 1034.4 The Impact ofIncreased RF Integration on Volume Thresholds 1134.5 The RF Functions in a Phone 1184.6 Summary 1235 Wireless User Hardware 1255.1 Military and Commercial Enabling Technologies 1255.2 Smart Phones 1295.3 Smart Phones and the User Experience 1415.4 Summary So Far 1425.5 RF Component Innovation 1465.6 Antenna Innovations 1535.7 Other Costs 1625.8 Summary 1656 Cable, Copper, Wireless and Fibre and theWorld of the Big TV 1676.1 Big TV 1676.2 3DTV 1696.3 Portable Entertainment Systems 1706.4 Summary of this Chapter and the First Five Chapters -Materials Innovation, Manufacturing Innovation, Market Innovation 171Part II USER SOFTWARE7 Device-Centric Software 1757.1 Battery Drain - The Memristor asOne Solution 1757.2 Plane Switching, Displays and Visual Acuity 1767.3 Relationship of Display Technologies to Processor Architectures, Software Performance and Power Efficiency 1777.4 Audio Bandwidth Cost and Value 1817.5 Video Bandwidth Cost and Value 1827.6 Code Bandwidth and Application Bandwidth Value, Patent Value and Connectivity Value 1848 User-Centric Software 1858.1 Imaging and Social Networking 1858.2 The Image Processing Chain 1868.3 Image Processing Software - Processor and Memory Requirements 1918.4 Digital Camera Software 1948.5 Camera-Phone Network Hardware 1968.6 Camera-Phone Network Software 1968.7Summary 1979 Content- and Entertainment-Centric Software 1999.1 iClouds and MyClouds 1999.2 Lessons from the Past 2009.3 Memory Options 2039.4 Gaming in the Cloud and Gaming and TV Integration 2059.5 Solid-State Storage 20610 Information-Centric Software 21110.1 Standard Phones, Smart Phones and Super Phones 21110.2 Radio Waves, Light Waves and the Mechanics of Information Transfer 21210.3 The Optical Pipe and Pixels 21410.4 Metadata Defined 21710.5 Mobile Metadata and Super-Phone Capabilities 21910.6 The Role of Audio, Visual and Social Signatures in Developing ‘Inference Value’ 22110.7 Revenues from Image and Audio and Memory and Knowledge Sharing - The Role of Mobile Metadata and Similarity Processing Algorithms 22110.8 Sharing Algorithms 22210.9 Disambiguating Social Mobile Metadata 22310.10 The Requirement for Standardised Metadata Descriptors 22310.11 Mobile Metadata and the Five Domains of User Value 22410.12 Mathematical (Algorithmic Value) as an Integral Part of the Mobile Metadata Proposition 22511 Transaction-Centric Software 22911.1 Financial Transactions 22911.2 The Role of SMS in Transactions, Political Influence and Public Safety 23011.3 The Mobile Phone as a Dominant Communications Medium? 23211.4 CommercialIssues - The End of the Cheque Book? 232Part III NETWORK HARDWARE12 Wireless Radio Access Network Hardware 23712.1 Historical Context 23712.2 From Difference Engine to Connection Engine 23812.3 IP Network Efficiency Constraints 24012.4 Telecoms - The Tobacco Industry of the Twentyfirst Century? 24212.5 Amortisation Time Scales 24212.6 Roads and Railways and the Power and Water Economy -The Justification of Long-Term Returns 243 12.6.1 Historical Precedents - Return on Infrastructure Investment Time Scales 24312.7 Telecommunications and Economic Theory 24412.8 The New Wireless Economy in a New Political Age? 25012.9Connected Economies - A Definition 25112.10 Inferences and Implications 25412.11 The Newly Connected Economy 25513 Wireless Core Network Hardware 25713.1 The Need to Reduce End-to-End Delivery Cost 25713.2 Microwave-Link Economics 25813.3 The Backhaul Mix 25913.4 The HRAN and LRAN 26013.5 Summary - Backhaul Options Economic Comparisons 26313.6 Other Topics 26414 Cable Network and Fibre Network Technologies and Topologies 26714.1 Telegraph Poles as a Proxy for Regulatory and Competition Policy 26714.2 Under the Streets of London 26714.3 Above the Streets of London - The Telegraph 26914.4 Corporate Success and Failure- Case Studies - The Impact of Regulation and Competition Policy 26914.5 The Correlation of Success and Failure with R and D Spending 27114.6 Broadband Delivery Economics and Delivery Innovation 27315 Terrestrial Broadcast/Cellular Network Integration 27515.1 Broadcasting in Historical Context 27515.2 Digital Radio Mondiale 27715.3 COFDM in DRM 27715.4 Social and Political Impact of theTransistor Radio 27815.5 Political and Economic Value of Broadcasting 28015.6DAB, DMB and DVB H 28115.7 HSPA as a Broadcast Receiver 28315.8 Impact of Global Spectral Policy and Related Implications for Receiver Design and Signal Flux Levels 28415.9 White-Space Devices 28715.10 Transmission Efficiency 28915.11 Scale Economy Efficiency 28915.12 Signalling Efficiency 28915.13 Power Efficiency Loss as a Result of a Need for Wide Dynamic Range 29015.14 Uneconomic Network Density as a Function of Transceiver TX and RX Inefficiency 29015.15 Cognitive Radios Already Exist - Why Not Extend Them into White-Space Spectrum? 29015.16 An Implied Need to Rethink the White-Space Space 29115.17 White-Space White House 29115.18 LTE TV 29215.19 Summary 29515.20 TV or not TV - That is the Question - What is the Answer? 29515.21 And Finally the Issue of Potential Spectral Litigation 29715.22 Technology Economics 30015.23 Engineering Economics 30015.24 Market Economics 30015.25 Business Economics 30115.26 Political Economics 30115.27 Remedies 30116 Satellite Networks 30316.1 Potential Convergence 30316.2 Traditional Specialist User Expectations 30316.3 Impact of Cellularon Specialist User Expectations 30416.4 DMR 446 30516.5 TETRA and TETRA TEDS 30516.6 TETRAPOL 30616.7 WiDEN 30616.8 APCO 25 30616.9 Why the Performance GapBetween Cellular and Two-Way Radio will Continue to Increase Over Time 30716.10 What This Means for Two-Way Radio Network Operators 30716.11 Lack of Frequency Harmonisation as a Compounding Factor 30716.12 The LTE 700 MHz Public-Safety-Band Plan 30916.13 The US 800-MHz Public-Safety-Band Plan 31016.14 Policy Issues and Technology Economics 31316.15 Satellites for Emergency-Service Provision 31516.16 Satellites and Cellular Networks 31616.17 The Impact of ChangingTechnology and a Changed and Changing Economic and Regulatory Climate - Common Interest Opportunities 31716.18 And Finally - Satellite and Terrestrial Hybrid Networks 31816.19 Satellite Spectrum and Orbit Options 32116.20 TerrestrialBroadcast and Satellite Coexistence in L Band 32416.21 Terrestrial DAB Satellite DAB and DVB H 32416.22 World Space Satellite Broadcast L Band GSO Plus Proposed ATC 32416.23 Inmarsat - L Band GSO Two-Way Mobile Communications 32416.24 Thuraya 2 L Band GSO Plus Triband GSM and GPS 32516.25 ACeS L Band GSO Plus Triband GSM and GPS 32516.26 Mobile Satellite Ventures L Band GSO Plus ATC 32516.27 Global Positioning MEOS at L Band GPS, Galileo and Glonass 32516.28 Terrestrial Broadcast and Satellite Coexistence in S Band 32616.29 XM and Sirius in the US - S Band GEO Plus S Band ATC 32616.30 Mobaho in Japan and S DMB in South Korea - S Band GSO Plus ATC 32616.31 Terrestar S Band in the US - GSO withATC 32716.32 ICO S Band GSO with ATC 32716.33 ICO S Band MEO at S Band with ATC 32716.34 Eutelsat and SES ASTRA GSO - ‘Free’ S Band Payloads 32816.35 Intelsat C Band Ku Band and Ka Band GSO 32816.36 Implications for Terrestrial Broadcasters 32816.37 Implications for Terrestrial Cellular Service Providers 32916.38 The Impact of Satellite Terrestrial ATC Hybrids on Cellular Spectral and Corporate Value 32916.39 L Band, S Band, C Band, K Band and V Band Hybrids 32916.40 Summary 330Part IV NETWORK SOFTWARE17 Network Software - The User Experience 33517.1 Definition of a Real-Time Network 33517.2 Switching or Routing33617.3 IP Switching as an Option 33617.4 Significance of the IPv6 Transition33617.5 Router H

• ISBN: 978-1-119-96714-9
• Editorial: John Wiley & Sons
• Encuadernacion: Rústica
• Páginas: 456
• Fecha Publicación: 02/04/2012
• Nº Volúmenes: 1
• Idioma: Inglés