Each year, thousands of new products are introduced to market. Most fail. What's worse is it doesn't have to be this way. The fact is product failure is rarely the result of either a lack of need or desire for a product, but, rather,is due to an entrepreneur who lacks the know-how to successfully develop, launch and rollout his or her product. Inspired! Take Your Product Dream from Concept to Shelf helps entrepreneurs to successfully navigate the marketplace, avoiding the common mistakes most people make, while finding traction faster, and building an attractive brand that players across the value chain will want will want to buy INDICE: Foreword. Preface. Acknowledgments. Phase I Development. Chapter 1Develop the Idea. Chapter 2 Create Your Product. Chapter 3 Brand Marketing. Chapter 4 Design the Process. Phase 2 Launch. Chapter 5 Packaging a Product. Chapter 6 Produce your Product and Platform. Phase 3 Rollout. Chapter 7 Get Distribution, and Get on the Shelf. Chapter 8 Demonstrate Local Success. Chapter 9Financing Primer. Appendix A. Appendix B. About the Author. Index.
- ISBN: 978-0-470-63845-3
- Editorial: John Wiley & Sons
- Encuadernacion: Cartoné
- Páginas: 256
- Fecha Publicación: 15/12/2010
- Nº Volúmenes: 1
- Idioma: Inglés