Is your business ready for the future? Scenario planning is a fascinating, yet still underutilized, business tool that can be of immense value to a company's strategic planning process. It allows companies to visualize the impact that a portfolio of possible futures could have on their competitiveness. It helps decision-makers see opportunities and threats that could emerge beyond theirnormal planning horizon. Scenario Planning serves as a guide to taking a long-term look at your business, your industry, and the world, posing thoughtful questions about the possible consequences of some current (and possible future)trends. This book will help you: Outline (and help you prepare for) any trends that could play out in the future that could change the political, social, and economic landscapes and significantly impact your businessExplore the impact of technological advances and the emergence of new competitors to your businessExamine challenges that are only dimly recognizable as potential problems todayThis visual book will help you answer this question: Is my organization ready for every possibility? INDICE: INTRODUCTION 1Albert Einstein may have been a great scientist, butif he€™d been a businessman, he€™d have lost his job.CHAPTER 1 ESCAPING THE TYRANNY OF THE PRESENT 6Conventional forecasting and projections won€™t help you see much beyond next Tuesday. Scenario planning, on the other hand, won€™t nail down the future, either, but there is no such thing as the future, anyway,so that€™s all right. Instead, by helping you explore alternative futures, scenario planning will help you see what could happen, so you€™ll be better prepared to deal with it.CHAPTER 2 HOW-TO 26Start to fi nish, here€™s how the process works. (You€™ll still want an expert facilitator. My e-mail is [email protected].)CHAPTER 3 CASE STUDIES: THE REAL WORLD 64These four organizations used scenario planning to explore how the future might unfold for a country, an economic sector, an industry, and a company.CHAPTER 4 BLACK SWANS 140History turns on events that are extremely rare yet have huge consequences. The same is probably true of your company€™s future.CHAPTER 5 ARE YOU READY? 156Most booksabout the future are full of predictions. Just you watch: This will happen.€This book isn€™t. Instead, it poses some questions about what could happen.POSTSCRIPT THINKING THE UNTHINKABLE 186A failure of imagination can have tragic results.The problem with the future is that it is different. If you are unableto think differently, the future will always arrive as a surprise. -- Gary Hamel€
- ISBN: 978-1-118-17015-1
- Editorial: John Wiley & Sons
- Encuadernacion: Rústica
- Páginas: 204
- Fecha Publicación: 11/04/2012
- Nº Volúmenes: 1
- Idioma: Inglés