Sticks and stones: how digital business reputations are created over time and lost in a click

Sticks and Stones: How Online Reputations are Build Over Timeand Lost in a Click describes the process and techniques by which individuals, entrepreneurs, and senior executives can build and maintain reputation equity in this new environment. Your ‘reputation equity’ is the sum total of the positive impressions that you, or your product, service, brand, or organization makes on stakeholders (customers, prospects, employees, shareholders, suppliers and distributors, regulators, community). The book explains how to build your reputation through publicizing online what you do, through your moral purpose and good business relationships. The stronger your reputation equity, the more easily it can overcome attacks from one crazy blogger."

• ISBN: 978-0-470-45738-2
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 240
• Fecha Publicación: 24/07/2009
• Nº Volúmenes: 1
• Idioma: Inglés