International business: the challenges of globalization

International Business 4/e places culture and globalization front and center to motivate and enable students to grasp difficult conceptual material. This approach has made it the fastest growing international business book available today.

• ISBN: 978-0-13-503281-7
• Editorial: Pearson Education
• Encuadernacion: Rústica
• Páginas: 528
• Fecha Publicación: 01/06/2008
• Nº Volúmenes: 1
• Idioma: Inglés