Racial and ethnic inclusiveness has grown to be more important in the United States as its society has become increasingly diverse. Racism, Sexism, and the Media: The Rise of Class Communication in Multicultural America, Fourth Edition examines how people of color fit into the fabric of America and how the media tell them and others how they fit. Authors Clint C. Wilson, Felix Gutierrez, and Lena M. Chao perceive the rise of class communication as a result of the convergence of new media technologies and continued demographic segmentation of audiences as people of color grow as targets of and markets for the media. The Fourth Edition includes updated content on topics covered in the previous editions, such as film, television, radio, print media, advertising, and public relations, expanded coverage on women of color (including an integrated assessment of their media experiences), and new material on Muslim, Arab, and Asian groups and on new technologies and social media use and their impact. The authors have arranged the chapters to facilitate a logical approach to the subject, providing readers more access to understanding how the media represent minorities. INDICE: PART I. MAJORITY RULES: MINORITIES AND THE MEDIA1. Demographics2. Media Matters3. Disparaging the OtherPART II. RACISM AND SEXISM IN AMERICAN ENTERTAINMENT4. Bamboozling Stereotypes Through the 20th Century5. Race, Culture & Gender in the New Media AgePART III. RACISM AND SEXISM IN PUBLIC COMMUNICATIONS6. The Press: Whose (News) Media Is It?7. Marketing and Advertising: The Media's Not So Silent Partners8. Public Relations: An Opportunity to Influence the MediaPART IV. OVERCOMING RACE AND GENDER INSENSITIVE MEDIA9. Advocacy: Keeping Their Feet to the Fire10. Access: Equitable Hiring Principles Elude Media Employers11. Alternative Media
- ISBN: 978-1-4522-1750-5
- Editorial: SAGE Publications, Inc
- Encuadernacion: Cartoné
- Páginas: 336
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