Essentials of business research: a guide to doing your research project

'Essentials of Business Research: A Guide to Doing Your Research Project' is a concise, accessible, student case orientated text that also considers the importance of the supervisor in the dissertation process. This book aims to guide the student through the entire research process by using actual student caseexamples and explaining the role of the supervisor and how to meet their expectations. Key features include: You're the Supervisor' sections - helps students to meet their learning outcomes; Common questions and answers' - provides students with an invaluable point of reference for some of the challenges they are likely to face while undertaking their research project; Comprehensive section on ethical issues students need to consider when undertaking their research project; Helpful glossary The book is packed with helpful diagrams, studentcase studies, chapter objectives, annotated further reading sections and summary and references at the end of each chapter. INDICE: An introduction to Business Research / Developing a research topic/ Conducting a literature review / Addressing ethical issues / Establishing aresearch design / Collecting primary data / Using secondary data / Sampling /Analysing quantitative data

• ISBN: 978-1-84860-132-1
• Editorial: Sage Publications
• Encuadernacion: Cartoné
• Páginas: 296
• Fecha Publicación: 31/01/2010
• Nº Volúmenes: 1
• Idioma: Inglés